Discovery needs to work for both visitors and listed businesses.
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Live Case Study · Local Discovery
Dehradun Directory
A searchable local-discovery platform that helps people find relevant businesses and services while giving listed businesses a stronger digital presence.
The situation
Start with how the work happens today.
Local businesses are often difficult to discover when useful information is spread across search results, maps, social profiles, and incomplete listings.
The product brought business listings, category structure, location context, reviews, and lead-generation opportunities into a clearer search experience.
It is a live product, so readers can explore the public experience alongside this case study.
Constraints & trade-offs
The difficult parts are where the product thinking begins.
Search-friendly pages still need to be useful and easy to navigate.
Location, category, and listing information must stay structured.
How it was approached
Turn the problem into a useful product decision.
01
Built a search-focused directory experience around structured listings.
02
Designed pages around location, category, and business-intent journeys.
03
Applied technical SEO and map context to support discoverability.
What readers can use
A simple way to prepare for a similar project.
01
Describe the workflow before listing the features.
02
Identify the people, data, and hand-offs that must stay connected.
03
Make the important trade-offs visible before development begins.
04
Start with the smallest release that creates a meaningful operational improvement.
What improved
A clearer path for the people doing the work.
01
A clearer discovery experience for local services.
02
Structured content built for search and visitors.
03
A scalable platform for business listings.
A similar problem?